AI Insights · Timothy · October 2024
Top 5 Social Apps Performance on Unified Platform in Colombia, Q3 2024
Discover the download, revenue, and active user trends for the leading social apps in Colombia during the third quarter of 2024.
In the third quarter of 2024, social apps in Colombia displayed varying performance trends across downloads, revenue, and active users. Data from Sensor Tower provides an insightful overview of how these top 5 apps fared during this period.
TikTok saw a notable increase in weekly downloads, reaching a peak of approximately 603K by mid-September. The app's weekly revenue fluctuated, peaking at around $304K at the start of the quarter and maintaining a relatively stable trend afterward. Active users hovered around 12.8M towards the end of September, showing a slight upward trend from the beginning of the quarter.
Facebook Lite experienced a steady increase in weekly downloads, with figures rising to 341K by early September before a slight drop by the end of the month. Revenue showed a gradual increase, closing the quarter with approximately $7.8K in the last week of September. The app's active users remained stable, fluctuating slightly around 28M throughout the quarter.
Instagram maintained a consistent level of weekly downloads, peaking at 287K at the end of July. Revenue trends showed minor fluctuations, with a peak of around $29.8K in early August. Active user numbers remained fairly constant, with a slight increase towards the end of the quarter, closing at approximately 20.8M.
Threads displayed a significant upward trend in weekly downloads, starting at around 78K in early July and reaching a peak of 161K by late September. Active users also increased steadily, ending the quarter with approximately 2.8M.
Bigo Live - Live Streaming App experienced a fluctuating trend in both downloads and active users, with a notable spike in downloads to 74K in late September. Revenue showed minor fluctuations, peaking at around $4.8K in early September.
These trends highlight the dynamic landscape of social media apps in Colombia, with varying degrees of growth across different metrics. For more detailed insights, Sensor Tower offers comprehensive data analysis.
